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A Study on the Effect of the Contents and Organization Characteristics on Learning Transfer and Organizational Effectiveness: A Comparison of On/Off Education on Franchise Enterprises

교육콘텐츠 특성과 기업 조직특성이 교육전이 및 조직효과성에 미치는 영향에 관한 연구: 프랜차이즈기업 대상의 온-오프라인 교육 훈련에 따른 비교

  • Kwon, Minhee (Dept. of Smart Convergence Consulting, Hansung University) ;
  • Lee, Sangbok (Division of Smart Management Engineering, Hansung University)
  • 권민희 (한성대학교 스마트융합컨설팅학과) ;
  • 이상복 (한성대학교 산업경영공학과)
  • Received : 2022.05.18
  • Accepted : 2022.08.20
  • Published : 2022.08.28

Abstract

Education for an organization is implemented to improve the organizational and each individual's performance. However, the actual results are not as expected. Accordingly, this study is committed to investigate the education related factors that have impact on the organizational performance, which is defined by the trainee's organizational commitment and work performance. Based on the acquired knowledge, we suggest things to consider when designing corporate training for performance creation. First, it is investigated whether the task value and job relevance(educational content characteristics) and the degree of support for education within the company(organizational characteristics) affect learning-transfer of trainees. After that, the causal relationship from the learning-transfer to organizational commitment and work performance(organizational effectiveness) is analyzed. In this overall process, the effect of on-/off-line education is analyzed and compared. As a result, it is found that the task value, the job relevance, and organizational compensation have a significant impact on the learning-transfer, and the learning-transfer has impact on organization commitment and work performance. In addition, the moderating effect of the on-/off- education is identified. This study is conducted only with franchise enterprises and as a future study, a more general sampling is required to extend this work.

기업 교육훈련은 조직구성원 및 조직의 성과 향상을 위해서 시행되나 실제 교육훈련의 성과는 기대한 만큼 나타나고 있지 않다. 이에 따라 본 연구에서는 기업 내 교육성과를 피교육자의 조직몰입도와 업무성과로 정의하고 이에 영향을 미치는 요인들에 대해 연구함으로써 성과 창출을 위해 기업 교육훈련 설계 시 고려해야 하는 것들을 제안한다. 우선 기업 교육훈련에서 제공되는 교육콘텐츠 특성으로서의 과제가치와 직무연관성, 그리고 기업 내 교육훈련에 대한 지원 정도인 조직특성이 피교육자의 교육전이에 영향을 끼치는 지 확인한다. 이후, 교육전이로부터 조직몰입 및 업무성과로의 인과관계를 분석한다. 이 과정에서 온/오프라인 교육의 조절효과가 있는지 분석하여 교육 전달 방법에 따른 효과성의 차이가 있는지 검증한다. 연구결과, 교육의 과제가치, 직무연관성, 조직보상이 교육전이에, 교육전이가 조직몰입 및 업무성과에 유의한 영향을 미치는 것으로 나타났으며, 온/오프라인 교육간 차이가 있음을 입증하였다. 본 연구는 프랜차이즈 기업을 대상으로 수행하여 표본의 한계가 존재하며, 향후 대표성을 지닌 표본이나 전문직종의 집단을 대상으로 연구를 확장할 예정이다.

Keywords

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