DOI QR코드

DOI QR Code

Characteristics of Korean Popular Music Festival Fashions According to Popular Music Genres and their Relevance to Music -Focusing on the Years 2019, 2022, and 2023-

대중음악 장르에 따른 국내 대중음악 페스티벌 패션의 특성과 음악과의 연관성 -2019, 2022, 2023년도를 중심으로-

  • Hye-Won Lee (Dept. of Clothing & Textiles, The Catholic University of Korea)
  • 이혜원 (가톨릭대학교 의류학과)
  • Received : 2023.08.12
  • Accepted : 2024.03.11
  • Published : 2024.04.30

Abstract

This study examines the morphological and expressive aspects of fashion and its connection to music at Korean music festivals. The research involves a theoretical review and a case study analyzing fashion and music at rock, EDM, hip-hop, and jazz festivals in Korea from 2019 to 2023. The process of selecting fashion cases was reviewed by experts in the field of fashion, and expert focus group interviews were used. The study found that while fashion and music differ in terms of their fundamental morphological components of sensory media, they share features in terms of sensory harmony between their components. In terms of expressive aspects of fashion, it was found that the subject and object of expression are the same for the artist and for the audience. Both music and fashion have sensory transmission and communication between the subject and the audience, and both transmit personal and social meaning. Using these commonalities as indicators of relevance, a relevance evaluation was conducted. As a result of the evaluation, popular music festival fashion and music were interpreted as having a high degree of relevance in terms of expressing emotions and tastes, providing a sense of belonging to a community, and conveying cultural meaning.

Keywords

Acknowledgement

이 논문은 정부(과학기술정보통신부)의 재원으로 한국연구재단의 지원을 받아 수행된 연구임(No. RS-2022-00166075).

References

  1. 13_oxymoron [@13_oxymoron]. (2022, August 9). #락페, 역시 근본은 락페 [It's all about rock festivals] [Photographs]. Instagram. https://www.instagram.com/p/ChBy0d8hRMd/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
  2. Barriere, L., & Finkel, R. (2022). The material culture of music festival fandoms. European Journal of Cultural Studies, 25(2), 479-497. https://doi.org/10.1177/136754942097321
  3. Beingzino. (2022, June 11). #아이앱스튜디오 #피그먼트 #반팔 #티셔츠 [#IABstudio #pigment #shirtsleeves #t-shirt] [Photogtaphs]. Musinsa. https://www.musinsa.com/snap/319397
  4. Bennett, A., Taylor, J., & Woodward, I. (2014). The festivalization of culture. Ashgate.
  5. Cha, J. Y. (2023, June 3). 축제의 계절이 돌아왔다..."마스크 벗고 소리 질러" [The festival season is back..."Take off your mask and shout."]. YTN, https://www.ytn.co.kr/_ln/0106_202306030031012170
  6. Chaney, D., & Goulding, C. (2016). Dress, transformation, and conformity in the heavy rock subculture. Journal of Business Research, 69(1), 155-165. https://doi.org/10.1016/j.jbusres.2015.07.029
  7. Choi, J.-Y., & Hyun, S. (2021). The effects of congruity of festival image and self-image on visitor's satisfaction, brand attachment and brand loyalty: Focused on Seoul jazz festival. Korean Journal of Hospitality and Tourism, 30(1), 117-130. https://doi.org/10.24992/KJHT.2021.1.30.01.117
  8. Ditto [@ditto_syl]. (2023, August 10). 230805 이승윤_멘트(하이라이트답게)+누구누구누구@인천펜타포트 락페스티벌 [LeeSeungYoon_Ment (like a highlight)+whowhowho@Incheon Pentaport Rock Festival] [Video]. Youtube. https://www.youtube.com/watch?v=Nl2t86JMVF0&ab_channel=Ditto
  9. Duckworth, W. (2012). A creative approach to music fundamentals. Cengage Learning.
  10. Edwards, M., Kitchen, J., Moran, N., Moir, Z., & Worth, R. (2021). Fundamentals of Music Theory. The University of Edinburgh.
  11. Encyclopedia of Korea Culture. (n.d.). 대중음악 [Popular music]. In Encyclopedia of Korea. https://encykorea.aks.ac.kr/Article/E0014806
  12. Gong, M., & Ahn, I. (2003). Fashion Design. Yeahaksa.
  13. Guerra, P., & Silva, A. S. (2015). Music and more than music: The approach to difference and identity in the Portuguese punk. European Journal of Cultural Studies, 18(2), 207-223. https://doi.org/10.1177/1367549414563294
  14. Guo, H. (2015, April). About the fashion show music [Conference session]. International Conference on Education, Management, Information and Medicine. Shenyang, China. https://doi.org/10.2991/emim-15.2015.121
  15. Ha, J., & Kim, T. (2021). Effects of local festival risk perception on visit intention of MZ generation: Focusing on the moderating effects of emotional benefits. Journal of Tourism Management Research, 25(5), 175-194. https://doi.org/10.18604/tmro.2021.25.5.9
  16. Hiphopplaya [@HIPHOPPLAYAOFFICIAL]. (2023a, March 15). Ash Island - Paranoid LIVE at HIPHOPPLAYA FESTIVAL 2023 [Video]. Youtube. https://www.youtube.com/watch?v=NOrMTpmft0A
  17. Hiphopplaya [@HIPHOPPLAYAOFFICIAL]. (2023b, March 15). HIPHOPPLAYA FESTIVAL 2022 Official Aftermovie [Video]. Youtube. https://www.youtube.com/watch?v=QBawAwbfemQ
  18. Hiphopplaya [@HIPHOPPLAYAOFFICIAL]. (2023c, July 13). 박재범, 이영지, 토이고, 잠비노, 신세인, 코알라 - BLUE CHECK LIVE at HIPHOPPLAYA FESTIVAL 2023 [Park Jaebeom, Lee Youngji, TOIGO, Zambino, Shin Sein, Koala - BLUE CHECK LIVE at HIPHOPPLAYA FESTIVAL 2023] [Video]. Youtube. https://www.youtube.com/watch?v=5s76Vx1LxEw&ab_channel=HIPHOPPLAYA
  19. Hiphopplaya [@HIPHOPPLAYAOFFICIAL]. (2023d, July 22). 타이거 JK, 우원재 - 너희가 힙합을 아느냐? LIVE at HIPHOPPLAYA FESTIVAL 2023 [Tiger JK, Wonjae Woo - Do You Know Hip Hop? LIVE at HIPHOPPLAYA FESTIVAL 2023] [Video]. Youtube. https://www.youtube.com/watch?v=g0M4ATTyNso
  20. Hiphopplaya [@HIPHOPPLAYAOFFICIAL]. (2023e, July 22). 타이거 JK, 윤미래, 우원재 - Angel LIVE at HIPHOPPLAYA FESTIVAL 2023 [Tiger JK, Mirae Yoon, Wonjae - Angel LIVE at HIPHOPPLAYA FESTIVAL 2023] [Video]. Youtube. https://www.youtube.com/watch?v=LFw6JsEVoK0
  21. Hong_dglstpg [@hong_dglstpg]. (2023, August 5). 2023 펜타...엘레가든 보러옴.. [2023 Penta...coming to see Elegarden..] [Photographs]. Instagram. https://www.instagram.com/p/CvhtOyULuXl/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
  22. Huh, Y., Chun, J., & Ha, J. (2016). Research on the communication characteristics of fashion film: Focused on Chanel, Prada, Kenzo, Alexander Wang. Journal of the Korean Society of Clothing and Textiles, 40(2), 315-329. http://doi.org/10.5850/JKSCT.2016.40.2.315
  23. Incheon Pentaport music festival 2024. (n.d.). History Incheon Pantaport Rock Festival '06~'23. https://www.pentaport.co.kr/History
  24. Jackson, C. (2022, October 1). The genius way Coperni dressed a thong-wearing Bella Hadid in a white dress made from spray paint. Elle. https://www.elle.com/uk/fashion/a41473001/bella-hadid-coperni-ss23-spray-dress/
  25. Jang, S.-Y., & Kim, Y. -G. (2014). Understanding the consumption of Ansan Valley Rock Festival in 20's-30's women: Perspectives on the theory of self-congruity. The Journal of Cultural Policy, 28(1), 177-195. http://doi.org/10.16937/jcp.28.1.201401.177
  26. Jung, C. Y., Yoon, H. H., & Lee, H. (2012). An analysis of festival information and behaviors of festivals' participants: Focused on the Hi-Seoul festival. International Journal of Tourism Management and Science, 26(6), 347-368.
  27. Jung, E. E. (2023, May 21). 쫙 달라붙는 핫팬츠 입고 '힙합 페스티벌' 무대 찢어버린 이영지 [Lee Young-ji rips it up on stage at 'Hip Hop Festival' in clingy hot pants]. Insight, https://www.insight.co.kr/news/439222
  28. Jung, H. Y. (2022, May 29). "3년을 기다렸다"...서울재즈페스티벌 직접 가보니" ["I waited three years"...I went to the Seoul Jazz Festival myself]. Kbsnews. https://news.kbs.co.kr/news/view.do?ncd=5473659
  29. Kang, J. K. (2023a, June 8). 눈이 더 즐겁잖아? 월드 디제이 페스티벌! [It's more fun for the eyes, right? World DJ Festival!]. Musinsa, https://www.musinsa.com/cms/magazine/view/7589
  30. Kang, J. K. (2023b, August 10). 락세권에서 즐기자! 인천 펜타포트 락 페스티벌 [Rock out at the Incheon Pentaport Festival]. Musinsa, https://www.musinsa.com/cms/magazine/view/8102
  31. Kim, D. S. (2022, April 15). 올림픽공원서 낮맥하며 음악 즐길 수 있는 '서울 재즈 페스티벌' 열린다 ['Seoul Jazz Festival' to be held at Olympic Park, where you can enjoy music with beer in the daytime]. Insight, https://www.insight.co.kr/news/391184
  32. Kim, G. B. (2022, August 8). 2022년 인천펜타포트 락 페스티벌 13만명 운집 [Incheon Pentaport Rock Festival draws 130,000 people in 2022], Incheontoday, https://www.incheontoday.com/news/articleView.html?idxno=220514
  33. Kim, J. H. (2022, May 30). 3년 만에 온 '서재페'... 3만 인파 '와글' ['Seoul Jazz Festival' after 3 years... 30,000 people 'Waggle']. Seoulsinmoon, https://www.seoul.co.kr/news/newsView.php?id=20220530023065
  34. Kim, K. H. (2019, August 11). <인천 펜타포트> 락의 열기 인천을 채웠다...친구.연인.가족까지 세계인이 함께 즐긴 펜타포트 락페스티벌 [<Incheon Pentaport> The heat of rock filled Incheon... The Pentaport Rock Festival was enjoyed by friends, lovers, and families from all over the world]. Kyeonggiilbo, https://www.kyeonggi.com/article/201908111079825
  35. Kim, M. J. (1987). Youth subcultural styles in Britain since World War II: The symbolical meanings of Teds, Mods, Skinheads, Hippies, and Punks. Jourmal of the Korean Society of Clothing and Textiles, 11(2), 69-89.
  36. Kim, M. J. (2013). Aesthetics in dress: New perspectives on fashion & fashion thinking. Gyomoon Publishers.
  37. Kim, M.-J., & Lee, S.-R. (2003). A study on the pop music and fashion. Journal of the Korean Society of Costume, 53(2), 101-118.
  38. Kim S. B. (2022a, August 5). '인천 펜타포트 락 페스티벌 2022' 개막 <포토뉴스> ['Incheon Pentaport Rock Festival 2022' Opens in Incheon <Photo News>]. Kyeonggiilbo, https://www.kyeonggi.com/article/20220805580054
  39. Kim S. B. (2022b, August 6). '인천 펜타포트 락 페스티벌 2022' 둘째 날 <포토뉴스> [Day 2 of 'Incheon Pentaport Rock Festival 2022' <Photo News>]. Kyeonggiilbo, https://www.kyeonggi.com/article/20220806580040
  40. Kim, T.-R. (2022). The succession and change of Korean hiphop expressed through <Show Me the Money>. Story contents, 89-107. https://doi.org/10.56659/kdps.2022.7.1.89
  41. Kim, Y. (2012). A study on Korean hip-hop fashion trends as popular culture: Focusing on cases since 2000. Journal of the Korean Society of Fashion Design, 12(1), 19-38.
  42. Kim, Y., & Lee, I. (2013). Development of the rock festival look design for the festival generation. Journal of Korea Design Knowledge, 28, 431-442.
  43. Kim, Y. N. (2023a, June 3). DJ 단아 "'월디페' 열기 붐업, 외국인 관객 손하트에 힘 얻어" (인터뷰) <엑's 현장> [DJ Danah, "'WDF's Popularity Booms, Fueled by Foreign Audience Handhearts (Interview) <X's Scene>]. Xsportsnews. https://v.daum.net/v/20230603161358759
  44. Kim, Y. N. (2023b, June 3). DJ 루하&아힘 "첫 '월디페', 명예로운 경험...자부심 느껴" (인터뷰) <엑's 현장> [DJ Luha & Ahim "First 'WorldDF', an Honorable Experience...I Feel Proud" (interview) <X's Scene>]. Xsportsnews. https://www.xportsnews.com/article/1731529
  45. Korean Pop Culture Channel [@KMCC]. (2022, August 17). 220814 디제이소다 DJSODA - 월드디제이페스티벌 2022 월디페 [220814 DJSODA = WorldDJFestival 2022 WordDF] [Video]. Youtube. https://www.youtube.com/watch?v=W8AyytSvjkA
  46. Kwon, H. (2017). A study on the analysis method of electronic dance music: Focusing on <Whistle Comic Dance Party> of DALPARAN. Korean Journal of Popular Music, 20, 93-116.
  47. Lee, D. S. (2023, August 4). <사진> 새소년, '키린지와 깜짝 콜라보' [<PHOTO> Saesonyun, 'Surprise Collaboration with Kirinji']. Nate. https://news.nate.com/view/20230804n29837
  48. Lee, E. H. (2022, May 28). "청춘 만끽"...함성이 완성한 서울재즈페스티벌 <가봤더니> ["Enjoy Youth"...Seoul Jazz Festival with Sound <I went>]. Kukinews. https://www.kukinews.com/newsView/kuk202205270213
  49. Lee, H. (2006). The development and application of the integrated model of place marketing and festival: A case study of Ansan city. International Journal of Tourism and Hospitality Research, 20(2), 1-18.
  50. Lee, H. R. (2023, May 28). '서울재즈페스티벌 2023'...음악 아래 모든 게 허락되는 곳 ['Seoul Jazz Festival 2023'...where everything is allowed under the music]. Edaily. https://www.edaily.co.kr/news/read?newsId=01151286635613512
  51. Lee, Y. J. (2013). A study on their impact on popular music and popularized of street style I: Focus on hip-hop music & musician fashion. Journal of the Korean Society of Design Culture, 19(4), 501-512.
  52. Lim, S. J. (2023, May 29). '서재페 2023' "푸른 잔디밭에서 마음껏 음악 즐기러 왔어요" ['SJF 2023' "I came to enjoy music to my heart's content on the green lawn"]. Kukminilbo. https://news.kmib.co.kr/article/view.asp?arcid=0018309305
  53. McRobbie, A., & Mcrobbie, A. (2013). In the culture society: Art, fashion and popular music. Routledge.
  54. Miller, J. (2011). Fashion and music. Bloomsbury publishing.
  55. Mint Paper. (n.d.). BEUTIFUL MINT LIFE 2023. https://mintpaper.co.kr/festivals/55
  56. Moeran, B., & Pedersen, J. S. (Eds.). (2011). Negotiating values in the creative industries: Fairs, festivals and competitive events. Cambridge University Press.
  57. Moore, A. (1992). Patterns of harmony. Popular Music, 11(1), 73-106.
  58. Moss, J., Whalley, P. A., & Elsmore, I. (2020). Phenomenological psychology & descriptive experience sampling: A new approach to exploring music festival experience. Journal of Policy Research in Tourism, Leisure and Events, 12(3), 382-400. https://doi.org/10.1080/19407963.2019.1702627
  59. Odabasi, S. (2019). Narratives of a designer's collection: Fashion shows and artistic applications. Turkish Online Journal of Design Art and Communication, 9(4), 546-554.
  60. Ohmynews. (2023, May 28). 2023 서울 재즈 페스티벌에서 공연한 로버트 글래스퍼(Robert Glasper) [Robert Glasper performing at the 2023 Seoul Jazz Festival]. Ohmynews, https://www.ohmynews.com/NWS_Web/View/img_pg.aspx?CNTN_CD=IE003156717
  61. Outfitbattleskorea [@Outfitbattelkorea]. (2023, May 20). <고트키키> 힙플페일반인부터 아티스트까지 비도 말려버리는 열기! 박재범, 임플란티드키드, 비아이의 하우머치! 힙합플레이야페스티벌 <하우머치 코리아 3> EP.07 [<GOTTKI> HIPPLAYA FESTIVALFrom regular people to artists, the heat that dries the rain! Park Jae-beom, Implanted Kid, B.I.G.'s Howmuch ! Hip Hop Playa Festival <Howmatch Korea 3> EP.07] [Video]. Youtube. https://youtu.be/KbrhPdtrTYo?si=2Ppobz6rTMtYQih-
  62. Park, S.-A. (2019). A study on the phenomenon of new-tro expressed in fashion: Focus on music video costume style. Journal of the Korea Fashion & Costume Design Association, 21(3), 137-147. http://doi.org/10.30751/kfcda.21.3.137
  63. Pinchera, V., & Rinallo, D. (2021). Marketplace icon: The fashion show. Consumption Markets & Culture, 24(5), 479-491. https://doi.org/10.1080/10253866.2019.1703699
  64. Rees-Roberts, N. (2020). After fashion film: Social video and brand content in the influencer economy. Journal of Visual Culture, 19(3), 405-421. https://doi.org/10.1177/1470412920964907
  65. S2O Korea. (2023, July 4). S2O Korea 2023를 100배 더 즐기는 방법 [How to enjoy S2O Korea 2023 100x more]. S20 Korea. http://www.s2okoreafest.com/?q=YToxOntzOjEyOiJrZXl3b3JkX3R5cGUiO3M6MzoiYWxsIjt9&bmode=view&idx=15618038&t=board
  66. Sapir, E. (2020). Fashion. In M. Barbard (Ed.), Fashion theory (pp. 59-65). Routledge.
  67. Schmeling, P. (2011). Berklee music theory. Berklee Press.
  68. Seivewright, S. (2012). Basics fashion design 01: Research and design (Vol. 1). A&C Black.
  69. Seoul Park Music Festival. (n.d.). SEOUL PARK MUSIC FESTIVAL. Seoul Park Music Festival. https://pmf.co.kr
  70. Shin, C., & Hwang, S. H. (2010). A Study on push and pull motivations of visitors to attend rock music festival: A case of Busan international rock festival. International Journal of Tourism Management and Sciences, 25(4), 69-91.
  71. Shin, J. (2008). Theoretical inquiry into the relationship between fashion and art: Focusing on the relationship between the artist and fashion, and between the fashion designer and art. Journal of the Korean Society of Costume, 58(8), 1-12.
  72. Son, B. S. (2023a, June 5). '2023 월드 디제이 페스티벌' 13만 관객 동원 ['World DJ Festival 2023' attracts 130,000 attendees]. Sporkyunghyang, https://sports.khan.co.kr/bizlife/sk_index.html?art_id=202306051841003&sec_id=560801
  73. Son, B. S. (2023b, May 10). 2만 관객 함께한 '힙합플레이야 페스티벌 2023' 성료 ['Hiphopplaya Festival 2023' completed with 20,000 attendee]. Sporkyunghyang, https://sports.khan.co.kr/entertainment/sk_index.html?art_id=202305100147013&sec_id=540101
  74. Son, M., & Kwon, Y. (2014). Fashion design. Korea Broadcasting and Telecommunications University Publishing and Cultural Center.
  75. Son, J. Y. (2019, August 11). <포토> '인천 펜타포트 락 페스티벌 2019' 폭염도 이겨내는 락 매니아들의 열정! [<Photo> 'Incheon Pentaport Rock Festival 2019': Rock enthusiasts brave the heat!]. Metroseoul, https://www.metroseoul.co.kr/article/2019081100064
  76. Son, J. Y. (2022, August 8). <포토> '인천 펜타포트 락 페스티 벌 2022' 록 음악의 열기로 무더위 이기는 시민들 [<Photo> People beat the heat with rock music at the Incheon Pentaport Rock Festival 2022]. Metroseoul, https://www.metroseoul.co.kr/article/20220808500001
  77. Sorger, R., & Udale, J. (2017). The fundamentals of fashion design. Bloomsbury Publishing.
  78. Stecker, P. (1996). The fashion design manual. Macmillan Education AU.
  79. Strahle, J., & Kriegel, A. C. (2018). Fashion and music: A literature review. In J. Strahle (Ed.). Fashion & music (pp. 7-30). Springer Series in Fashion Business. https://doi.org/10.1007/978-981-10-5637-6_2
  80. Taegildong [@taegildong]. (2022, August 7). <4K> 220806 해서웨이(Hathaw9y) - hayley @펜타포트락페스티벌 [<4K> 220806 Hathaw9y - Hayley @pantaportrockfestival] [Video]. Youtube. https://youtu.be/HvNd1kcSLeA?si=FB_s2Nmh4rMGbPmx
  81. Takesue, S. (2017). Music fundamentals: A balanced approach. Routledge.
  82. Tekman, H. G., & Hortacsu, N. (2002). Music and social identity: Stylistic identification as a response to musical style. International Journal of Psychology, 37(5), 277-285.
  83. Ternstrom, S., & Sundberg, J. (1988). Intonation precision of choir singers. The Journal of the Acoustical Society of America, 84(1), 59-69. https://doi.org/10.1121/1.396875
  84. Udo, J. P., & Fels, D. I. (2010). Re-fashioning fashion: An exploratory study of a live audio-described fashion show. Universal Access in the Information Society, 9, 63-75. https://doi.org/10.1007/s10209-009-0156-1
  85. Waterbombfestival. (n.d.). Waterbombfestival. http://waterbombfestival.com
  86. WKorea [@wkorea]. (2022, May 30). 더블유가 공식 미디어 파트너로 함께한 2022 서울재즈페스티벌 [Seoul Jazz Festival 2022 with W as Official Media Partner] [Photographs]. Instagram. https://www.instagram.com/tv/CeLx4MGgntB/?igshid=MzRlODBiNWFlZA%3D%3D
  87. WorldDJFestival [@WorldDJFestival] (2021, August 9). 2019 WDJF REPLAY_GARENZ [Video]. Youtube. https://youtu.be/LOkfPrjTLaE
  88. Yang, Y. E. (2023a, June 3). <포토> 일상에서 벗어난 일탈 '월디페 서울' 핫한 페스티벌룩 [<Photo> A Break from the Routine at World DJ Seoul Festival Look]. Straightnews. https://www.straightnews.co.kr/news/articleView.html?idxno=231391
  89. Yang, Y. E. (2023b, July 11). <포토> '2023 S2O Korea 송크란 뮤직 페스티벌' 즐기는 관객들 [<Photo> Audience members enjoying the '2023 S2O Korea Songkran Music Festival']. Straightnews. https://www.straightnews.co.kr/news/articleView.html?idxno=233877
  90. Zhang, J. F. (2013). The application of color psychological effect on fashion design. Advanced Materials Research, 796, 474-478. https://doi.org/10.4028/www.scientific.net/AMR.796.474