• Asia pacific journal of information systems
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• v.16 no.4
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• pp.239-254
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• 2006

Location-based advertising or application has been one of the drivers of third-generation mobile operators' marketing efforts in the past few years. As a result, many studies on location-based marketing or advertising have been proposed for recent several years. However, these approaches have two common shortcomings. First. most of them just suggested the theoretical architectures, which were too abstract to apply it to the real-world cases. Second, many of these approaches only consider service provider (seller) rather than customers (buyers). Thus, the prior approaches fit to the automated sales or advertising rather than the implementation of CRM. To mitigate these limitations, this study presents a novel advertisement recommendation model for mobile users. We call our model MAR-CF (Mobile Advertisement Recommender using Collaborative Filtering). Our proposed model is based on traditional CF algorithm, but we adopt the multi-dimensional personalization model to conventional CF for enabling location-based advertising for mobile users. Thus, MAR-CF is designed to make recommendation results for mobile users by considering location, time, and needs type. To validate the usefulness of our recommendation model. we collect the real-world data for mobile advertisements, and perform an empirical validation. Experimental results show that MAR-CF generates more accurate prediction results than other comparative models.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.5
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• pp.1951-1972
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• 2018

Wi-Fi Access Point (AP) optimization approaches are used in indoor positioning systems for signal coverage enhancement, as well as positioning precision improvement. Although the huge power consumption of the AP optimization forms a serious problem due to the signal coverage requirement for large-scale indoor environment, the conventional approaches treat the problem of power consumption independent from the design of indoor positioning systems. This paper proposes a new Fast Water-filling algorithm Group Power Constraint (FWA-GPC) based Wi-Fi AP optimization approach for indoor positioning in which the power consumed by the AP optimization is significantly considered. This paper has three contributions. First, it is not restricted to conventional concept of one AP for one candidate AP location, but considered spare APs once the active APs break off. Second, it utilizes the concept of water-filling model from adaptive channel power allocation to calculate the number of APs for each candidate AP location by maximizing the location fingerprint discrimination. Third, it uses a fast version, namely Fast Water-filling algorithm, to search for the optimal solution efficiently. The experimental results conducted in two typical indoor Wi-Fi environments prove that the proposed FWA-GPC performs better than the conventional AP optimization approaches.

• Journal of Communications and Networks
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• v.18 no.5
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• pp.837-845
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• 2016

Providing a customer with tailored location-based services (LBSs) is a fundamental problem. For location-estimation techniques with radio-based measurements, LBS applications are widely available for mobile devices (MDs), such as smartphones, enabling users to run multi-task applications. LBS information not only enables obtaining the current location of an MD but also provides real-time push-pull communication service. For indoor environments, localization technologies based on radio frequency (RF) pattern-matching approaches are accurate and commonly used. However, to survey radio information for pattern-matching approaches, a considerable amount of time and work is spent in indoor environments. Consequently, in order to reduce the system-deployment cost and computing complexity, this article proposes an indoor positioning approach, which involves using Asus Xtion to facilitate capturing RF signals during an offline site survey. The depth information obtained using Asus Xtion is utilized to estimate the locations and predict the received signal strength (RF information) at uncertain locations. The proposed approach effectively reduces not only the time and work costs but also the computing complexity involved in determining the orientation and RF during the online positioning phase by estimating the user's location by using a smartphone. The experimental results demonstrated that more than 78% of time was saved, and the number of samples acquired using the proposed method during the offline phase was twice as much as that acquired using the conventional method. For the online phase, the location estimates have error distances of less than 2.67 m. Therefore, the proposed approach is beneficial for use in various LBS applications.

• Journal of Internet Computing and Services
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• v.18 no.5
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• pp.23-30
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• 2017

For enjoying the convenience provided by location based services, the user needs to submit his or her location and query to the LBS server. So there is a probability that the untrusted LBS server may expose the user's id and location etc. To protect user's privacy so many approaches have been proposed in the literature. Recently, the approaches about using dummy are getting popular. However, there are a number of things to consider if we want to generate a dummy. For example, when generating a dummy, we have to take the obstacle and the distance between dummies into account so that we can improve the privacy level. Thus, in this paper we proposed an efficient dummy generation algorithm to achieve k-anonymity and protect user's privacy in LBS. Evaluation results show that the algorithm can significantly improve the privacy level when it was compared with others.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2019.05a
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• pp.260-263
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• 2019

Recently, the need of researches and developments about WSN(Wireless Sensor Network) technologies, which can be applied to services to regions where the access is difficult or services that require continuous monitoring, has gradually increased due to its expansion and efficiency of the application areas. In this paper, we analyze existing researches which focused on reducing packet loss rate and increasing lifetime of sensor nodes. Then, we conduct studies about performance improvement factors where some schemes - clustering and location-based approaches - are applied and compare our study results with existing researches. Based on our studies, we are planning to conduct researches about a new scheme that could contribute to improve WSN's performance in terms of packet loss rate and network lifetime.

• Journal of Information Processing Systems
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• v.13 no.6
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• pp.1640-1651
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• 2017

To make an unmanned aerial vehicle (UAVs) fly in indoor environments, the indoor locations of the UAV are required. One of the approaches to calculate the locations of an UAV in indoor environments is enhanced trilateration using one Bluetooth-based beacon and three or more access points (APs). However, the locations of the UAV calculated by the common chord-based trilateration has errors due to the distance errors of the beacon measured at the multiple APs. This paper proposes a method that corrects the errors that occur in the process of applying the common chord-based trilateration to calculate the locations of an UAV. In the experiments, the results of measuring the locations using the proposed method in an indoor environment was compared and verified against the result of measuring the locations using the common chord-based trilateration. The proposed method improved the accuracy of location measurement by 81.2% compared to the common chord-based trilateration.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.05a
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• pp.621-624
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• 2013

Mobile Cloud Computing is today's emerging technology. Customers enjoy the services and application from this combination of mobile technology and cloud computing. Beside all these benefits it also increases the concerns regarding privacy of users, while interacting with this new paradigm One of the services is Location based services, but to get their required services user has to give his/her current location to the LBS provider that is violation of location privacy of mobile client. Many approaches are in literature for preserve location privacy but some has computation restriction and some suffer from lack of privacy. In this paper we proposed a novel idea that not only efficient in its protocol but also completely preserves the user's privacy. The result shows that by sharing just service name and a large enough geographic area (e.g. a city) user gets required information from the server by doing little client side processing We perform experiments at client side by developing and testing an android based mobile client application to support our argument.

• Journal of Institute of Control, Robotics and Systems
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• v.12 no.9
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• pp.905-911
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• 2006

Smart homes are expected to offer various intelligent services by recognizing the residents' life pattern, health, and feeling. One of the key issues for realizing the smart home is how to detect the locations of residents. Currently, the research effort is focused on two approaches: terminal-based and non-terminal-based method. The terminal-based method employs a type of device that should be carried by the resident while the non-terminal-based method has no such device. This paper presents a novel non-terminal-based approach using an array of pyroelectric infrared sensors (PIRs) that can detect residents. The feasibility of the system is evaluated experimentally on a test bed.

• International Journal of Computer Science & Network Security
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• v.22 no.4
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• pp.340-350
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• 2022

The big data term refers to the great volume of data and complicated data structure with difficulties in collecting, storing, processing, and analyzing these data. Big data analytics refers to the operation of disclosing hidden patterns through big data. This information and data set cloud to be useful and provide advanced services. However, analyzing and processing this information could cause revealing and disclosing some sensitive and personal information when the information is contained in applications that are correlated to users such as location-based services, but concerns are diminished if the applications are correlated to general information such as scientific results. In this work, a survey has been done over security and privacy challenges and approaches in big data. The challenges included here are in each of the following areas: privacy, access control, encryption, and authentication in big data. Likewise, the approaches presented here are privacy-preserving approaches in big data, access control approaches in big data, encryption approaches in big data, and authentication approaches in big data.

• Journal of information and communication convergence engineering
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• v.10 no.3
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• pp.269-275
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• 2012

In this paper, we proposed a novel location estimation algorithm based on the concept of space-time signature matching in a moving target environment. In contrast to previous fingerprint-based approaches that rely on received signal strength (RSS) information only, the proposed algorithm uses angle, delay, and RSS information from the received signal to form a signature, which in turn is utilized for location estimation. We evaluated the performance of the proposed algorithm in terms of the average probability of error and the average error distance as a function of target movement. Simulation results confirmed the effectiveness of the proposed algorithm for location estimation even in moving target environment.